Chocolate News and Other Stuff

Dark Chocolate M&Ms have now been officially launched. I actually got an email about this article. Here's an excerpt.

"Dark chocolate has been cited by most industry-watchers as the trend in
chocolate. In the past year, M&M'S(R) has received more than 30,000
inquiries from consumers clamoring for dark chocolate M&M'S(R) which were
made available for a limited time last year. Consumer interest in dark
chocolate M&M'S could come from the perception that other dark chocolate
brands are a little on the serious side, knowledge gleaned from a recent
survey(1) of more than 1,500 women.

"'We've received tremendous interest from consumers to make M&M'S(R)
Dark Chocolate a permanent offering," said Michele Kessler, vice president
of marketing at Masterfoods USA. "M&M'S(R) and dark chocolate fans will
love our new M&M'S(R) Dark Chocolate Candies because we combine the great
taste of dark chocolate with a dose of M&M'S(R) fun!'

"It seems a little bit of M&M'S fun is something the dark chocolate
category needs. In the survey, nearly 65 percent said dark chocolate is
more "serious" than other chocolates. When asked a series of questions,
even die- hard dark chocolate lovers admitted that it's more classical
music (70 percent) than a fun reggae tune (7.4 percent) and more of a black
tie event (54.2 percent) than a picnic (9.1 percent). In general, survey
respondents said that dark chocolate is more sophisticated than fun and
they overwhelmingly agree (85.5 percent) that they would be interested in a
fun new way to eat dark chocolate."

I'm sorry. Fun? I suppose for some people, dark chocolate is serious, but really, is that a bad thing? I take my chocolate very seriously, and find it fun at the same time. I've never had trouble finding a reason to eat dark chocolate. I was one of those folks pestering Mars to bring back the dark chocolate M&Ms, but I've been eating dark chocolate most of my life, back when I was a kid, ever since discovering the Hershey Dark Chocolate bars when they were called Semi-Sweet or Bittersweet. Yum. Dark Chocolate, the basic black, goes with everything. And I happen to think the dark chocolate goes well with the candy coating on M&Ms. 'Nuff said.

Meanwhile, while you're munching on your dark chocolate M&Ms, why not make a bra purse!

Feeling:

~~~o0o~~~
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